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One of our members is going to attempt what many would consider a
bold (or not so smart) move.
He's going to put a banner in front of his restaurant that claims
they have "the best Asian food in town or your money back."
Several top restaurant marketing experts are big advocates of
offering a money back guarantee. They claim it's attention
getting and reduces the risk that people might perceive who have
never visited your restaurant.
Many operators are reluctant to make such a vow for fear of being
taken advantage of by people just wanting a free meal, however,
that's not the experience of the vast majority of businesses who
offer similar service or product guarantees.
For example, here's Hampton Inn's pledge -
"Our friendly service and complimentary amenities are all backed
by our 100% Hampton Guarantee. If you're not 100% satisfied, we
don't expect you to pay. That's our promise and your guarantee."
They've been making this guarantee as long as we can remember and
it's reported that substantially less than 1% of their guests claim
an unsatisfactory stay.
If you believe you've got really got great food, why not step up
with a bold guarantee, then get the word out in all of your
marketing materials. It may lead to a stream of first time
customers you can than turn into loyal, long time gues
